Senior Product DesignerSaaS & B2B

Product design from start to finish.

I own the end-to-end design process, from early product strategy to polished interface design. With code fluency and AI-assisted workflows, I work with product and engineering to simplify complex SaaS, dashboard, and workflow-heavy experiences.

Bob's Watches Search Console Dashboard

An internal Search Console platform for Bob’s that preserved historical SEO data and turned it into guided, AI-assisted analysis. Over two months, as lead designer and developer, I owned the UX, visual design, AI analysis workflows, data views, and front-end implementation through launch and iteration.

Outcome: Turned historical GSC data into an AI-assisted workflow for research, verification, and decision-making.

Internal ToolsEnterprise UXAI Workflow UXDesign Engineering
Bob's GSC - Hero v3.00

PADI Dive Shop Locator Redesign

PADI’s global Dive Shop Locator helps divers find shops, courses, services, and conservation activities. As Sr. UX/UI Designer, I modernized the locator with intent-based filters, decision-ready cards, responsive map/list behavior, and a Material Design-aligned UI.

Outcome: 35% higher engagement and measurable sales lift within weeks of launch.

UX/UI Design Product RedesignMap-Based UXResponsive Web
PADI - Hero v1.01

PlugShare App & Brand Modernization

PlugShare helps EV drivers find chargers using pricing, live status, station details, and community feedback. As their first UX/UI Designer, I led modernization across mobile UX, visual direction, filters, LDV hierarchy, connector icons, payments, and brand-refresh concepts.

Outcome: Majority of production-ready mobile designs were adopted and shipped

Mobile UXVisual DirectionDesign SystemIconographyApp Redesign
PlugShare - Hero v5.00

Bob’s Watches: “Sell Your Rolex” Funnel

Overhauled a high-intent appraisal funnel using behavioral UX research. Improved pricing clarity and micro-feedback to reduce user hesitation and drive completed sales.

Outcome: Shifted the funnel from lead capture to a trust-first selling experience.

GrowthFunnelUX Researchweb
Bob's - Hero v2.00