I own the end-to-end design process, from early product strategy to production-ready UI. With code fluency and AI-assisted workflows, I work with product and engineering to simplify complex SaaS, dashboard, and workflow-heavy experiences.
PlugShare helps EV drivers find chargers using pricing, live status, station details, and community feedback. As their first UX/UI Designer, I led modernization across mobile UX, visual direction, filters, LDV hierarchy, connector icons, payments, and brand-refresh concepts.
Outcome: Majority of production-ready mobile designs were adopted and shipped
PADI’s global Dive Shop Locator helps divers find shops, courses, services, and conservation activities. As Sr. UX/UI Designer, I modernized the locator with intent-based filters, decision-ready cards, responsive map/list behavior, and a Material Design-aligned UI.
Outcome: 35% higher engagement and measurable sales lift within weeks of launch.
Designed and built an image optimization platform that separates edge delivery from transform compute, giving teams high-quality images, clearer cost visibility, and predictable behavior under crawler-heavy traffic.
Outcome: Decoupled image delivery costs from crawler traffic and bandwidth spikes
Overhauled a high-intent appraisal funnel using behavioral UX research. Improved pricing clarity and micro-feedback to reduce user hesitation and drive completed sales.
Outcome: Shifted the funnel from lead capture to a trust-first selling experience.
