About Me

Beyond pixels & code.

I’m Reggie. By trade, I design and bring digital products to life at scale. By nature, I’m a curious creative who can’t sit still. If I’m not in Figma or VS Code, I’m usually experimenting with open-source tech, enjoying a drive, or out on the course humbling myself with a putter.

The Industrial Root

My background is in Industrial Design, where I focused deeply on ergonomics, manufacturing constraints, and how things are actually made. That mindset naturally carried into my work in digital products. I approach interfaces the same way I would a physical object, emphasizing structure, modularity, scalability, and the core building materials of modern platforms. The goal is to create systems that perform reliably in real-world conditions, balancing visual clarity with technical and platform realities.

System-First Architecture

Strong products are built through close collaboration between design and engineering across the entire lifecycle. I prototype in the browser early to validate feasibility and surface constraints, applying the same systems-first thinking when designing native and embedded experiences, where platform guidelines, performance, and interaction models shape the outcome. Design tokens serve as a shared source of truth between Figma and the codebase, helping maintain consistency from concept through production. This approach allows the design system to function as a living foundation that supports real-world implementation, ensuring what ships stays aligned with the original intent. It shapes how the work is structured day to day, moving through the following stages:

Strategic Discovery

I begin by aligning user needs, business goals, and technical constraints. This stage goes beyond collecting requirements. It is about clearly defining the problem worth solving. By auditing the current experience and speaking directly with stakeholders, I make sure we are focused on the right opportunities before investing time in solutions.

Architecture & Logic

Before moving into visuals, I focus on structure. I map information architecture and user flows early, accounting for edge cases and complex states from the start. This helps ensure the system works across real-world scenarios, not just ideal ones, and creates a solid foundation for everything that follows.

Visual Design & Prototyping

I progress quickly from low-fidelity exploration to high-fidelity design, using the design system as a framework rather than a constraint. This phase is centered on iteration and collaboration, testing multiple directions with stakeholders to balance visual clarity, usability, and technical feasibility.

Production & Implementation

Design continues through implementation. I provide production-ready specifications and work closely with engineers during development. By reviewing the final build, I help ensure interactions, responsiveness, and visual details align closely with the original intent and deliver a polished, cohesive result.

My Toolkit

I’m a lifelong learner who enjoys exploring new tools and workflows. While I adapt easily to the stack a team is already using, the following areas reflect where I tend to spend most of my time when building scalable products.

Process In Production

A process is only valuable when it leads to better shipped work. Whether I’m taking a product from 0→1, building a design system, untangling a complex user flow, or refining a high-fidelity interface, I focus on the parts that help teams move with clarity: structure, constraints, execution, and real-world use. My work below reflects that approach, moving from early ideas and systems thinking to detailed interaction design, thoughtful implementation, and products built to hold up after launch.

PlugShare App & Brand Modernization

PlugShare helps EV drivers find chargers using pricing, live status, station details, and community feedback. As their first UX/UI Designer, I led modernization across mobile UX, visual direction, filters, LDV hierarchy, connector icons, payments, and brand-refresh concepts.

Outcome: Majority of production-ready mobile designs were adopted and shipped

Mobile UXVisual DirectionDesign SystemIconographyApp Redesign
PlugShare - Hero v5.00

PADI Dive Shop Locator Redesign

PADI’s global Dive Shop Locator helps divers find shops, courses, services, and conservation activities. As Sr. UX/UI Designer, I modernized the locator with intent-based filters, decision-ready cards, responsive map/list behavior, and a Material Design-aligned UI.

Outcome: 35% higher engagement and measurable sales lift within weeks of launch.

UX/UI Design Product RedesignMap-Based UXResponsive Web
PADI - Hero v1.01

ArkCDN: Image Optimization Platform

Designed and built an image optimization platform that separates edge delivery from transform compute, giving teams high-quality images, clearer cost visibility, and predictable behavior under crawler-heavy traffic.

Outcome: Decoupled image delivery costs from crawler traffic and bandwidth spikes

SaaSB2B0-to-1web
ArkCDN - Hero v2.02

Bob’s Watches: “Sell Your Rolex” Funnel

Overhauled a high-intent appraisal funnel using behavioral UX research. Improved pricing clarity and micro-feedback to reduce user hesitation and drive completed sales.

Outcome: Shifted the funnel from lead capture to a trust-first selling experience.

GrowthFunnelUX Researchweb
Bob's - Hero v2.00